What is a Fractional Growth Consultant?

A Fractional Growth Consultant provides senior marketing leadership on a part-time or project basis, without the cost or commitment of a full-time CMO hire. The 90-Day Sprint format at OneOneZero is structured with a defined beginning, middle, and end — audit, architecture, acceleration, and full playbook handoff.

What makes this different from hiring a fractional CMO?

Most fractional CMOs also sell execution services, creating an incentive to expand scope. This engagement is advisory-only: I don't run your campaigns, manage your agency, or execute media buys. I give you independent strategy and oversight without the conflict of interest.

Is 90 days enough time to see results?

90 days is enough to audit the full system, redesign the strategy, implement changes through your existing team and agencies, and validate early results. You leave the sprint with a documented playbook your team can execute without ongoing dependency.

Advisory Engagement

Fractional Growth Consultant

90-Day Sprint

Embedded, senior, and conflict-free. A structured 90-day engagement that takes you from audit to documented playbook. No ongoing execution conflict — I don't run your campaigns or take a cut of your media spend. I give you the strategy and oversight, and your team executes.

Fractional CMO 90-Day Sprint Marketing Strategy Agency Oversight Playbook Handoff No Execution Conflict

The Sprint Structure

Audit to Handoff. 12 Weeks. Fully Documented.

Most fractional engagements drift. This one doesn't. Each phase has a defined scope, clear deliverables, and a gate before the next phase begins.

Phase 01 Weeks 1 – 3

Audit

Full forensic review of your current marketing stack, spend, attribution, and data infrastructure. No changes yet — just understanding what's actually there.

Paid media account audit (all active channels)
Attribution and tracking integrity review
Agency deliverable and reporting assessment
Stakeholder interviews and goal alignment
Audit findings report with prioritised issues

Phase 02 Weeks 4 – 6

Architecture

Build the new strategy. Channel mix, budget reallocation, KPI framework, agency accountability model, and measurement infrastructure redesign — from first principles.

Channel strategy and budget allocation model
KPI framework: business outcomes to leading indicators
Agency scope and accountability redesign
Measurement and attribution model recommendation
90-day roadmap with week-by-week priorities

Phase 03 Weeks 7 – 10

Acceleration

Implementation oversight. Weekly strategy sessions. I'm in the room for every agency report review — reading the data with a skeptic's eye and translating it into business decisions.

Weekly 90-minute strategy sessions
Agency report validation and translation
New vendor evaluation and vetting (if needed)
Board or leadership performance presentations
Ongoing Slack or async advisory access

Phase 04 Weeks 11 – 12

Handoff

The sprint ends with everything documented and transferred. Your team should be able to operate independently after this. No dependency created.

Full strategy playbook (written, PDF)
Agency briefing and SOP documentation
KPI dashboard setup and owner assignments
Team briefing session
30-day post-sprint check-in call

Why This Exists

The Problem With Most Fractional Arrangements

Most fractional CMOs sell execution alongside strategy. That means they have a financial incentive to keep you dependent, to recommend more spend across channels they manage, and to make the engagement open-ended. That's not a second opinion. That's a new vendor.

"I don't run campaigns. I don't take a media cut. I don't have a retainer model that rewards scope creep. The sprint closes. You own the playbook. That's the point."

This engagement is structured to transfer knowledge, not create dependency. The playbook you receive at week twelve should make you less reliant on external advisory, not more.

Check Availability →

Check Availability.

Tell me where you are and what you're navigating. I'll tell you if the 90-Day Sprint is the right fit and whether there's availability in the current quarter.

Or reach out directly at 110@alimukadam.com