Google Ads Audit
A forensic review of your Google Ads account, Search Console, Tag Manager, and GA4 — the four systems your performance data flows through. Most brands treat them separately. I audit them as one integrated system, because that's where the real gaps live.
01 — Google Ads
Campaign Architecture & Spend Hygiene
Campaign structure, bidding strategy alignment, keyword overlap, match type hygiene, Quality Score patterns, audience layering, and ad creative relevance. I find where budget is being wasted on redundant structure or misaligned intent.
- Campaign, ad group & keyword structure audit
- Wasted spend and negative keyword gap analysis
- Bidding strategy vs. campaign objective alignment
- Audience targeting and exclusion review
- Ad copy relevance and Quality Score patterns
- Shopping feed structure review (if applicable)
02 — Search Console
Query Data & Index Coverage
What Search Console reveals that Ads doesn't. Index coverage gaps, CTR anomalies, query-to-landing page mismatches, keyword cannibalization signals, and the disconnect between what people search and what your site serves.
- Impressions vs. CTR gap analysis by query
- Index coverage and crawl error review
- Query-to-landing page alignment
- Paid vs. organic keyword cannibalization flags
- Core Web Vitals and page experience signals
03 — Google Tag Manager
Tag Governance & Tracking Integrity
GTM is where tracking breaks silently. I audit your container for redundant tags, misfiring rules, broken conversion tracking, duplicate events, and governance gaps that allow tracking debt to accumulate invisibly.
- Full container tag audit (active, paused, orphaned)
- Trigger and firing rule logic review
- Duplicate and conflicting tag identification
- Conversion action mapping vs. actual business goals
- Tag governance: naming conventions, version history
04 — GA4
Event Schema & Attribution Model Review
GA4 requires intentional configuration to be useful. I review your event taxonomy, conversion mapping, data streams, audience definitions, and attribution model — and reconcile what GA4 reports against what Ads reports against what actually happened.
- Event schema and conversion event mapping
- Data stream configuration and exclusion filters
- Attribution model comparison (data-driven vs. last-click vs. other)
- Audience definitions and remarketing list accuracy
- Cross-channel reconciliation: Ads vs. GA4 vs. CRM
Start With a Conversation.
Tell me what's in front of you. If the Google Ads Audit is the right fit, we'll confirm scope and timeline from there.
Or reach out directly at 110@alimukadam.com