Comprehensive Growth Audit
Your entire marketing system, pulled apart and rebuilt on paper. Google, Meta, TikTok, email, retention, CRM, and the data integrations that connect them. Channel-by-channel P&L. Cohort analysis. One honest picture of what's driving growth and what's just noise.
01 — Paid Channels
Cross-Channel Attribution & Budget Distribution
Every paid channel you run — Google, Meta, TikTok, Pinterest, programmatic — reviewed for attribution gaps, audience overlap, and how budget is distributed vs. how it actually contributes to revenue. The goal is to find what each channel actually drives, not what each platform claims it drives.
- Cross-channel attribution model comparison
- Audience overlap and incremental contribution analysis
- Budget allocation vs. actual revenue attribution
- Platform-reported ROAS vs. blended business ROAS
- Funnel stage alignment: which channels own which stage
- Creative performance and fatigue patterns across platforms
02 — Retention & Email
Lifecycle Revenue & Automation Gaps
Acquisition costs are only half the equation. I review your email program, lifecycle automations, segmentation logic, and the revenue attributed to each stage — to understand where retention is propping up weak acquisition, and where automation is leaving recoverable revenue on the table.
- Email list health, deliverability, and engagement segmentation
- Lifecycle automation map: welcome, nurture, re-engagement, win-back
- Revenue attribution by lifecycle stage vs. paid channel
- Churn rate patterns and leading indicators
- SMS and push notification audit (if applicable)
- Subscription and repeat purchase mechanics review
03 — CRM & Data Integration
Pipeline Tracking & Offline Conversion Fidelity
Where the data pipeline breaks. I trace the path from lead or first purchase through your CRM and back into your ad platforms — checking whether offline conversions are being passed, whether lead quality signals are being fed back into bidding, and whether your CRM and your ad data are telling the same story.
- CRM-to-ad-platform connection audit (GCLID, FBCLID, offline events)
- Lead quality signal feedback loops into bidding strategies
- MQL-to-SQL-to-closed attribution mapping
- Data integration gaps: webhooks, API connections, Zapier flows
- Customer data platform (CDP) assessment if applicable
04 — User Journey & Cohort Analysis
First-Touch to Close, LTV & Churn Patterns
Cohort data tells a different story than blended averages. I build or review cohort LTV models, trace the user journey from first-touch to conversion to retention, and identify where the funnel leaks at the population level — not just in aggregate.
- Cohort LTV modeling by acquisition source and month
- First-touch to close journey map by channel and segment
- Churn cohort identification and revenue impact quantification
- Time-to-conversion analysis by channel mix
- Seasonality and trend decomposition in growth metrics
Start With a Conversation.
Tell me what's in front of you. If the Comprehensive Growth Audit is the right fit, we'll confirm scope and timeline from there.
Or reach out directly at 110@alimukadam.com